The North Face - Flora Alpina

Director: Hamish Anderson Dop: Marti Guiver Production Company: Soft Power Location: Lyon, France

Blurred motion background with The North Face logo in the center.
Snow-covered mountain peak with dark rocky slopes and pine trees at the base, under a partly cloudy sky.
A woman running outdoors on a rocky, mountainous terrain with patches of snow.
Close-up of a person wearing an orange The North Face jacket, with the brand logo visible on the sleeve.
A person dressed in dark outdoor gear with a red jacket, wearing sunglasses on their forehead, holding two water bottles, standing outdoors against a light sky, with their face and details obscured in shadow.
A person dressed in a red jacket, floral shorts, and running shoes, running on a rocky terrain in a mountainous area with snow patches.
Silhouette of a person hiking in a mountain landscape holding trekking poles.
A woman trail running in the mountains with snow patches, wearing a white t-shirt, black shorts, and a hydration pack.
A person running outdoors on a grassy hill with snow-capped mountains in the background, and various digital annotations indicating information such as name, specialization, and elevation.